No sex containers, no age range, no dislike button, and no filters inside the feed of prospective dates. This is XOXO , a fresh internet dating app from a company whose goal is to a€?reinvent matchmaking technology your latest generation.a€? We are right here to check out how it resides as much as the ambitious declare.
a€?People, perhaps not labeling,a€? exhibits among the many slogans from the app’s web site, recommending a thought in which customers are urged to see each other as human beings in place of a tag cloud of tags. Setting this right up, designers stripped the app on the industry-standard questionnaire on customer’s gender, sexuality, human anatomy parameters-and also what their age is.
The software’s different striking-some might even say counterintuitive-set of services is actually based around gamification. Every individual try assigned an animalistic virtual avatar (a€?totema€?) that they may modify, manage to in-app purchasable stuff, and present to demonstrate their very own individuality. The totem part is essentially powered by user’s online dating task regarding software, and vice versa.
The onboarding processes for the app starts with a way of life quiz, with questions relating to preferred foods, fancy buddies recasts, and your understood individuality qualities. Views on trivia across fourteen displays as well as your name and pronouns across other two-apparently, which is all software needs as insight to get you started.
From the test, the software devises the psychological years along with your individuality sort (the earlier mentioned totem, which we’ll reach independently). They are two main issues that were designed to notify their picture from inside the eyes of various other people.
Swiping, liking, matching
From there in, you’re set to get swiping. You are launched towards the feed of other’s users, swiped vertically and presented by their images (images AND clips, as emphasized by app team), brands, emotional years, and interest labels.